Origana's Slim Dieters' Corner

The official blog of Origana Nutraceuticals Inc. Check back regularly to receive free health and dieting tips!

Friday, August 24, 2007

Supermarkets Play Tricks Too?

Dear [first name],

Not only are the food giants (PepsiCo., McDonald's) trying to deceive you with their marketing tricks, even your local supermarket/grocery store may be trying to hide a thing or two from you. You may not be aware of this, but market researchers go to great lengths to make sure you buy more food, and of the most expensive varieties, every time you enter the store.

Being informed and aware of the tricks they use can help you to make healthier choices and get more for your money. Here are some of them:

- “Best Before” or "Use By" dates are really only suggestions. Most often, food is still good beyond those dates (within a reasonable time frame, of course).

- Food products targetting the kids are placed at their level; so it will not be a surprise to you next time as to how your little kid got that package of cookies into the cart. They’re placed on the lower shelves for that specific reason.

- There is always a price for convenience; Meat, fruits and vegetables that come in the already-cut and ready-to-use form will often cost you up to twice as much as the un-prepared form.

- You are probably aware that end-aisle items get more exposure and as a result, sell better. What you may not know is that the food companies pay to have their products placed there, because consumers are 30 percent more likely to buy items that are easily seen.

- Supermarkets/Grocery Stores make you work harder to reach for healthier foods. What that means is that desirable junk foods are usually placed right at eye level, for easier access of course.

I wouldn't exactly say that these "tricks" that the Supermarkets/Grocery Stores use are unethical, but they are quite sneaky in their efforts to get more dollar out of you! If you are aware of these "tricks" next time you stop for groceries, you can most likely save some money!

On a side note, please note that our Slimmer Summer Promotion will end in about one week, so you still have 3 weeks left to save 15% on our herbal diet tea products!

Enjoy the rest of the summer!

To your good health,


Friday, August 10, 2007

Watch Your Health and Diet, Don't Listen To The Evil Food Giants!

Dear Friend,

In my last post I heavily criticized PepsiCo. for their use of deceptive marketing tricks to fool the unknowing consumer into consuming their products with the belief that they are "healthy". It's no wonder that people are living shorter and less healthy lives this time around being bombarded with all these unhealthy food options (or should I say junk food).

Now I'm not saying that you shouldn't consume Pepsi's products at all(And other similar products), because I think it's perfectly fine to indulge yourself with junk foods once in a while. But then there's a reason why they're called junk foods, because they do you more harm than good when it comes to your priceless health. For that reason, I advise that you only keep a small supply of these junk foods in your home to spoil yourself occassionally.

It would not be fair to say that PepsiCo. is the sole evil out there, because there are many, many companies out there that do the same things; that is, manufacturing unhealthy foods and not admitting that they're bad for you! Having said that, there is another powerful evil entity in the food industry, specifically the fast food industry, that I would like to warn you about. You'll probably know which evil I'm talking about.....YES you're right! It's McDonalds, home of Ronald McDonald the friendly, red-haired mascot.

If you have seen the documentary film "Super Size Me", written, produced, directed, and starred by Morgan Spurlock, then you would have a pretty good idea of the potential damage that ingesting McDonald's fast foods can do to you. The film may have blown certain aspects out of proportions (such as eating McDonald's 3 times a day), but lots of the things you see in the film are very true. I don't think I really need to go into the details of how bad a McDonald's meal is for you, as all of this information can be found on the internet with relative ease; what I do have to go into details about, however, is the deceptive marketing trick that McDonald's is trying to pull on us in an effort to convince us that McDonald's foods are nutritious (the exact same trick that PepsiCo. is trying to pull, see the connection here? ......P...R...O...F...I...T...S.......)

What is this deceptive trick you ask? Well, in a desperate effort to convince consumers that its food is nutritious in the aftermath of the documentary film "Super Size Me", McDonald's is planning to let a group of six mothers, in their 30's to mid-40's, go "behind the scenes" in all of McDonald's operations. These "behind the scenes" visits will include: McDonald's restaurants, processing plants, orchards, test kitchens, and many other places in their supply chain. These six mothers will share their experiences with the rest of the world through online journals. McDonald's says that they will have no control over what the women write, and that the women are not being paid, except for their travel expenses. Here's the catch - these journals will be posted on a McDonald's-run website, so I'm sure that these six mothers will be shown exactly what McDonald's wants them to see. It's a really smart marketing trick if you think about it, because they make you think that they are being really transparent with their operations and have nothing to hide. They will probably be rather successful in establishing rapport with a decent number of families after this marketing campaign. I just hope that you won't be one to fall for their deceptive marketing tricks.

I just wish that McDonald's (and other large food corporations) would just admit to the public what they really are and stop trying to sucker everyone into believing that their foods are healthy, despite all the overwhelming logic and evidence. Just how low will these big companies go just to make an extra buck? We will never know, but it's sure good to be informed, so that we can all make our own informed decisions when it comes to what we put in our mouths.

As a reader of my blog, you can be assured that I will always provide quality health tips and alerts to keep you informed so you can stay healthy for many years to come!

To your health,